NorthPoint Domain

A Picture is Worth a Thousand Words

Enhance your web presence with vibrant images

One of the most important components of a dynamic website is the use of images. Images provide that extra “oomph” that will leave a lasting impression on your website’s visitors. They bolster your unique brand, as they say a lot about who you are as an organization and what you value. NorthPoint Domain can help you create a powerful web presence by bringing words and images together to attract patients.

The images you select for your website should reinforce your identity and the message(s) you want to send. Homepage images should be consistent with images from other pages and be united through an overall theme. You might want to reflect softness and caring—or boldness and innovation. Think about what you would most like to feature. If it’s the latest technology, showcase your 3D-computerized imaging machine or your state-of-the-art laboratory. If it’s top-notch care, consider including photographs of past patients interacting with your staff.

The right images in the right places can add a level of sophistication and polish to your site that is not possible through words alone. The key is effectively combining images with well-crafted text. One of the best techniques for this is to build a slide show of rotating photos on your homepage. A slide show makes an excellent centerpiece for your site and is a vehicle for sharing your most important news, such as awards and new practitioners. It is easy to change and update over time as well.

Another example is pairing provider biographies with colorful, professional-quality photographs. Patients like to see what their physician looks like; it also increases familiarity and conveys personality. Be sure to keep the template and background the same for all physician photos.

Real photographs have the most impact and are more memorable. If you don’t have access or cannot hire a professional photographer, we can draw from our library of stock images.

At NorthPoint Domain, we can help you integrate images into your site in fresh and interesting ways. For more information, contact your Member Services Advisor at (800) 603-1420. We will be happy to work with you.