NorthPoint Domain

Website Design and Development

Aligning people, process, technology, and clinical expertise to deliver on your goals

Building a strong and effective web presence is both an art and a science. Doing so requires experience, a strong sense for the business and clinical needs, opportunities specific to each institution and specialty, and most importantly a strong sense of respect for the physicians and their relationship with their patients under the stewardship of the institution.

To build a strong presence on the Internet, NorthPoint Domain partners with you to develop:

  • A clear vision for how you want to project your organization to the public and use the web to better engage and communicate with your target constituencies
  • Engaging content specific to your organization that informs while highlighting your differentiating expertise down to the disease or program level
  • Sophisticated design that reflects your organization's identity and strengthens your brand
  • Architecture that enables accessibility to information from various audiences
  • Ability to provide web-based services that deliver value to your target audiences and differentiate your organization from your competition
  • Operational integration plan of your products into your internal processes to expand your influence and outreach beyond your hospital walls

Through assistance from experienced professionals who understand your specialty marketplace, NorthPoint Domain employs proven methodologies and work effort to ensure your platform is accessible, leveraged, and valued by your patients, employees, leadership, and your community at large once it is built.

The people of NorthPoint Domain strive to provide a personal approach to each institution's needs. We have learned that every one of our clients requires a tailored approach, laser focused on their business goals, unique strengths, and competitive landscape and position. Our team members apply best practices learned by developing sites for our clients throughout the United States. Through a proven hands-on approach, your web presence is created by professionals who are not only experts in their functional areas but are also experienced professionals who understand the marketplace, the care and treatment that you provide to your patients, and effective ways to present them to patients, consumers, and referring physicians.

NorthPoint Domain's proven development methodology and best practices facilitate the creation of a multifunctional Internet-based electronic medical care solution by providing our clients with:

  • A knowledgebase and library of clinical informing assets for your patients and consumers, which can be deployed through your customized web presence in a targeted and timely manner without burdening your physicians and staff
  • Access to a team of experienced professionals who understand your business and who have worked with several large, leading institutions across the country
  • A targeted methodology used to effectively gather requirements from key stakeholders and clinical leaders in your organization
  • Dedicated resources for project management
  • Iterative design process based on best-practice knowledge of medical web creation
  • Resources to build the web pages of your Internet platform while applying Search Engine Optimization techniques specific to your marketplace
  • Dedicated support to maintain your web presence and implement your products
  • Onsite shoulder-to-shoulder support for your product implementation from staff who have 15+ years experience in clinical care delivery, medical malpractice, workflow re-design, and/or healthcare systems implementation
  • Customized curriculums and onsite end-user training
  • Access to reporting and usage metrics to review your progress and set goals for improvement on a continual basis.

Standard features for all website development projects include:

Website design, development, and maintenance

  • Custom website design, creative services, and navigation
  • Downloadable (PDF) forms converted from Client (electronic) files
  • Medical News, site-wide search and MapQuest
  • Support for video format
  • Monthly usage reporting
  • NorthPoint Domain's proprietary Content Management System specifically for hospitals or specialty physician group websites
  • Integration of patient-oriented Informatics Instruments
  • Dedicated Client Services' advisor for maintenance and updates

Hosting on NorthPoint Domain's proprietary infrastructure

  • Industry standard encryption for Protected Health Information
  • Backup and redundancy for reliability
  • Ongoing maintenance and upgrades
  • Client data storage of 500MB (subject to review of web platform design)

Search engine optimization services

  • Site design and content optimization
  • Creation of "About Us" page and a "site map" for enhanced search engine visibility
  • Site submission with major search engines
    NOTE: Specific search engine placement results are not guaranteed
  • Quarterly review and optimization of site keywords, cross link evaluation, and Google
  • Index search
  • Use of Vanity URLs

Additional modules can be purchased and deployed through a NorthPoint Domain platform as desired.

Award Winning Design

Our Clients

To learn more about our Electronic Medical Care Clients, click here